Powered Access - Market Leading Positions
Tanfield is one of only three aerial lift manufacturers to have a truly global presence in terms of production, sales and service. Its Powered Access division has established global sales coverage via its extensive worldwide distribution network. In every market for aerial work platforms, Tanfield has a partner providing responsive, local product support, in the customer’s own language. Each distributor has such widespread and strong connections within its territory that it is able to reach smaller end users, not just equipment rental companies. This means that Tanfield is less reliant on rental fleet sales than some of its peers, which helps to hedge against construction industry cycles.
Key Drivers for GrowthStricter EU legislation on working at height continues to drive wider adoption of aerial work platforms, especially in new EU member states, while growing adoption of Western construction practices in the Middle East and South-East Asia is also increasing Powered Access sales in emerging markets. OpportunitiesThe key advantage of deploying aerial work platforms on large projects is construction speed, as commercial buildings are completed faster than if the contractors employed traditional working methods, such as scaffolding. Awareness of the cost efficiencies and safety benefits of aerial lifts is growing in many of the same countries that are also experiencing a boom in commercial construction and infrastructure projects. The ratio of platforms to construction workers is rising in these territories, but there remains a considerable opportunity to reach similar utilisation rates to that of mature markets such as North America, Western Europe and Scandinavia. |
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