Markets & Drivers

The USA is the largest market in the world for aerial work platforms (AWPs). The machines are chiefly deployed in non-residential and non-building construction, from commercial projects through to infrastructure. Unlike the majority of its peers, Tanfield does not manufacture telehandlers, which are the main products deployed in house building. Therefore, during 2007, the downturn in residential construction in the USA had no impact on Tanfield’s sales of AWPs into North America. The boom in commercial and infrastructure construction in the Middle East, former Soviet Union and Eastern Bloc countries drove sales in these territories during the year.

Commercial construction in particular provides two opportunities for Tanfield’s Powered Access division, as larger AWPs are deployed during the construction phase and smaller, electric models are used for ongoing repair and maintenance of the building.

*Source: Access International magazine April 2008


2007 Strategy Executed


  • Leveraged low cost supply chain to increase or maintain margins
  • Grew product portfolio from 10 to 28 models
  • Developed global manufacturing and sales footprint
  • Enhanced two of the industry’s strongest brand names